The Edge of the Frame

I’m not always a loyal Super Bowl watcher, but for this time around, I had an even greater sense of malaise towards it than normal. I live in Chicago and grew up in Cleveland. Therefore, seeing the arch rivals of both of my teams battle it out wasn’t exactly generating any huge interest in my mind. No matter who won, I would be pissed. Therefore, I found my refuge in the ads of the night, in particular, the film previews.

Aside from “Battle: Los Angeles” (which I’ve already posted quite a bit of footage for, already), there were three teasers that I had me pretty stoked. “Cowboys vs. Aliens” upped their amount of footage on display from the teaser released last year. Still looks as fun as ever. We also got our first look at J.J. Abrams incredibly secret project “Super 8.” The film literally looks like a direct crossover between “E.T.: The Extra-Terrestrial” and “The Iron Giant,” and that’s not a bad get. Having Steven Spielberg’s name plastered on it didn’t alter that perception.

However, there was one teaser that absolutely stood above the rest. Unbelievably, and I mean UNBELIEVABLY, it is “Transformers 3: Dark of the Moon.” Let’s face it, that spot was awesome. Maybe it was the press release a few weeks back in which Michael Bay, himself, admitted that “Revenge of the Fallen” was a giant turd and he promised that this one would get it right. Maybe it’s the news that “The Dark Knight Rises” production might be pulling completely out of Chicago and it was amazing to see the second city featured so strongly in a film. Maybe it’s the fact that my girlfriend and about twenty of my friends worked on the film. Whatever it is, I have surprisingly, and possibly shamefully, become incredibly excited for this film. God help us all.

Check out the spots for all 3 films below: